Posted May. 6th, 2012 by Daniel J. Cox

Doing Good Things for the Planet: Shft.com and Adrian Grenier of Entourage

I recently visited one of my favorite web sites, Chase Jarvis Live, and was introduced to Adrian Grenier. He’s of the handsome young guys on Entourage which I think was or is playing on HBO. I’ve seen one or two 5 minute segments so I don’t really watch but do know the name and the basic premise of the program. Not really my cup of tea but it’s propelled Adrrain Grenier to Hollywood stardom. What’s interesting about this young man is his depth as an artist, musician, actor, philanthropist, conservationist and more. Chase does a wonderful job interviewing his guests and this episode is no different. I’m convinced Chase Jarvis won’t be behind the lens for much longer. He’s so good as a host.

Mr. Grenier has an amazing list of interesting endeavors he’s involved with. The interview is long but well worth watching. Two of his talents that inspired me to introduce him to all of you was his commitment to low budget documentary films and his enthusiasm for creating a cleaner world for us all to live in. Two subjects very close to my heart.

On the film front he produced a interesting documentary titled Teenage Paparazzo that did well at the Sundance Film Festival. You can read more about Teenage Paparazzo on Wikipedia for more information. Even more interesting is his commitment to all things involving the environment. To that end he helped start a conservation group known as Shft.com.

Below is a description from the SHFT.com web site describing what they are all about.

SHFT is a multi-media platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Our mission is to convey a more sustainable approach to the way we live through video, design, art and culture.

It takes a lot to make a movement on the quotidian level.  As filmmakers who are concerned with climate change, we felt that we could bring something creative to express the changes we wanted to see and were, gratefully, starting to observe.  We feel that video, art and design are powerful and inspiring ways to convey this narrative.  That SHFT was our particular tool to tell this story. 

We also embrace the idea that consumers have the power to make change.  Businesses respond to the demand of their customers.  SHFT celebrates the burgeoning sustainable marketplace where great design and innovation meet.  We vote with our dollars and can have a powerful impact when we do.

Finally, we wanted to explore the idea that “environmentalism” as a movement, as a separate category, has become anathema.  Sustainability should be folded into the fabric of our lives, a part of our consciousness that touches everything we do.  It should be reflected in our culture, our art, our music and design, and nudge us further towards the sustainable direction in which we’re inevitably headed.

Take a look at the interview with Chase Jarvis and see if Adrian Grenier impresses you as much as he did me. Let me now what you think. He seems amazingly young to have so much going for him. He’s not just a pretty boy! We need more people like this. Don’t forget to checkout SHFT.COM.

 

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